Tourism - Expanding Reach in Cody, WY

From Local Favorite to Tourist Must-Stop: A local Bar-B-Que Restaurant Fires Up Digital Advertising

Client Overview

A local beloved family-style BBQ restaurant in Cody, Wyoming known for hearty smoked meats and a welcoming atmosphere, wanted to expand its reach beyond loyal locals to capture the influx of tourists visiting Yellowstone and increase foot traffic for breakfast.

Objective

• Increase visibility among travelers and locals searching for dining options.

• Drive both foot traffic and online visibility.

• Stay competitive with other restaurants in the Cody area during peak tourist season.

Solution

Search Engine Marketing (SEM):

• Target high-intent searchers

• Focus on “near me” and location-specific keywords like “breakfast near Yellowstone”, “restaurants near Buffalo Bill Museum”, and branded searches such as “Bar-B-Que breakfast menu”.

Display Advertising with Geofencing:

• Served impressions within a 30-mile radius of Cody, WY.

• Geofenced hotels, motels, and tourist attractions including Stampede Park Arena, Cody Hotel, Best Western Sunset Inn, and Yellowstone Valley Inn.

• Measurement: Foot traffic attribution + website visits.

Takeaway

By combining high-intent search ads with geo-fenced display targeting, they were positioned to capture both local market and the lucrative tourist dining dollar. This dual strategy ensures they stay top-of-mind when visitors ask: “Where should we eat in Cody today?”

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