College Recruitment Case Study

How a College Reached Students Across Missouri With Precision Targeting

Client Overview

This college wanted to expand its reach to prospective students across the state. Competing with larger universities and community colleges, they needed to cut through the noise and connect directly with students considering their next step in education.

Objective

• Increase visibility among high school and junior college students.

• Drive engagement with digital ads to boost inquiries and campus visits.

• Compete effectively against larger, better-known institutions in Missouri.

Solution

In-House Digital launched a Mobile Conquesting campaign combining:

• Geo-Fencing: Targeted competitive schools and college fairs.

• Geo-Retargeting: Re-engaged students who had previously visited those locations.

• Site Retargeting: Captured interest from visitors to MVC’s own website.

• Creative Optimization: Ran multiple ad sizes and designs to maximize clicks.

Results

• 236,042 total impressions served.

• 3,144 clicks with an overall CTR of 1.33% – nearly 19x the national average (0.07%).

• Geo-Fencing success: Metropolitan Community College geo-fence delivered an 11.05% CTR, showing exceptional engagement.

• Retargeting performance: Site retargeting achieved a 7.29% CTR, confirming strong interest among prior visitors.

• Campus visits measured: 6 verified visits (24 estimated) directly tied to the campaign, all on campus.

Takeaway

By combining location-based strategies with retargeting, Missouri Valley College not only outperformed national engagement benchmarks but also tracked real-world student visits to campus.

Contact Us to see how In-House Digital can put your institution in front of the right audience, at the right time.