Wholesale Fireworks – Lighting Up the Fourth with Digital

Getting in Front of the Right People at the Right Time with the Right Message

Client Overview

Wholesale Fireworks, a regional fireworks retailer, wanted to reach more customers in the lead-up to the July 4th holiday. With intense competition from nearby fireworks stands, they needed a digital campaign that would capture attention, drive clicks, and increase in-store traffic.

Objective

Increase brand visibility during the peak fireworks-buying season.
Reach customers not only online but also while they were inside competitor locations.
Measure ROI through both clicks and foot traffic attribution.

Solution

Geo-Fencing: Targeted competitor fireworks stands and local areas where customers shop.
Mobile-first strategy: Over 90% of impressions and clicks came from mobile devices, reaching customers when they were most likely to respond.
Creative Optimization: Delivered strong-performing ads across mobile and display formats.

Results

90,904 total impressions served.
150 clicks generated, resulting in a 0.17% CTR — higher than the industry benchmark.
8 clicks were recorded from inside competitor locations, showing we intercepted customers at key decision-making moments.
4 verified in-store visits were captured, the campaign effectively reached the right audience at the right time with the right message.

Takeaway

The campaign demonstrated strong engagement and precise targeting, even outperforming industry CTR benchmarks. Although foot traffic attribution fell short of expectations, the ability to capture clicks from inside competitor stores showed the campaign’s competitive strength.

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