Connecting Patients to Advanced Imaging Care

Client Overview

A regional medical imaging provider serving communities across Wyoming wanted to increase awareness, generate website engagement and remain visible to prospective patients while they researched healthcare and diagnostic imaging services.

Objective

Increase awareness across key regional markets.

Reach prospective patients near doctors’ offices and while they were viewing relevant healthcare content online.

Encourage measurable actions, including website visits, appointment interest and other high-value website engagement.

Solution

A programmatic display and mobile campaign was developed across Gillette, Sheridan, Casper, Douglas and Buffalo, Wyoming.

Programmatic Display: Ads reached prospective patients across websites and mobile devices using behavioral targeting, contextual categories and keywords, search retargeting and website retargeting.

Mobile Geofencing: Custom targeting areas were used to reach patients on the job site and at healthcare locations with greater geographic precision.

Regional Reach: The campaign delivered more than 646,000 impressions across five Wyoming markets.

Measurable Engagement: The campaign generated 653 tracked conversions, representing desired actions taken after consumers were exposed to the advertising.

Appointment Interest: Three prospective patients clicked the website’s “Schedule an Appointment” button, demonstrating direct, high-intent engagement.

Takeaway

The medical imaging provider successfully used programmatic display and mobile targeting to increase visibility across a broad regional service area and connect with prospective patients throughout their healthcare journey.

The campaign delivered more than brand exposure. It generated hundreds of measurable website actions and encouraged prospective patients to take the important next step toward scheduling an appointment.

👉Contact Us to learn how targeted digital advertising can help your healthcare organization reach more patients and generate measurable engagement.