Turning Streaming Views into In-Person Visits

How a fitness and wellness business used Connected TV to reach health-conscious consumers and increase foot traffic

Client Overview

A fitness and wellness business wanted to build brand awareness among adults interested in weight loss, self-care, healthy living, and fitness. The campaign focused on reaching potential customers throughout the local market with targeted Connected TV advertising.

Objective

Increase awareness and brand familiarity among health-conscious consumers.

Reach qualified audiences through premium streaming television content.

Encourage viewers to visit the business after seeing the advertising.

Use retargeting to reinforce the message with households previously exposed to the campaign.

Solution

In-House Digital designed and executed a six-month Connected TV campaign that combined audience targeting, creative rotation, and foot-traffic attribution.

Connected TV Advertising: The campaign delivered 120,988 impressions with a 98.7% video completion rate, showing that nearly all viewers watched the ads through to completion.

Audience Targeting: Ads reached consumers demonstrating interest in healthy living, health and fitness, weight loss, exercise, and at-home fitness.

CTV Encore Retargeting: Half of the impressions were dedicated to traditional CTV targeting, while the remaining half supported CTV Retargeting. Generating 454 attributed visits, compared with 429 from the original CTV strategy.

Creative Rotation: The campaign used a core 30-second commercial along with refreshed January and February creative. The January ad produced the strongest attributed visit rate at 0.94%.

Foot-Traffic Attribution: The campaign generated 883 attributed visits from 307 unique profiles. Those visitors averaged 2.9 visits per profile, with a median of five ad impressions before a visit occurred.

Takeaway

The campaign demonstrated how Connected TV can do more than create awareness. By combining health-focused audience targeting, premium streaming inventory, refreshed creative, and retargeting, the business remained visible throughout the customer journey and influenced measurable in-person visits.

The results also showed the value of repetition. On average, viewers needed several exposures before visiting, reinforcing the importance of maintaining a consistent presence rather than relying on a single ad impression.

👉 Contact Us to learn how Connected TV can turn streaming audiences into measurable foot traffic.