Reaching Shoppers Where They Are

How a retail chain used Digital Out-of-Home (DOOH) to Stay Top-of-Mind Across Mid-Missouri

Client Overview

A regional chain serving communities across Mid-Missouri wanted to extend its brand presence by using Digital Out-of-Home advertising to reach customers at key moments in their day.

Objective

  • Increase awareness in everyday environments.

  • Deliver consistent brand exposure near competing stores, dining, and convenience locations.

  • Leverage both static and video DOOH ads for maximum visibility.

Solution

In-House Digital designed and executed a venue-targeted DOOH campaign across multiple screen types:

  • Static Display & Video Ads: Over 35,000 ads served, split between display (17,903) and video (17,892).

  • Creative Mix: A combination of branded messaging (DOOH static image) and a 15-second produce video spot.

  • Venue Placement: Ads strategically placed in casual dining restaurants, convenience stores, gyms, QSRs, pharmacies, and sports venues, ensuring exposure in both routine and high-traffic environments.

Takeaway

The retail chain successfully leveraged DOOH to extend its community presence beyond store walls. By targeting high-traffic venues with the right creative mix, the campaign kept them top-of-mind with shoppers throughout their day, whether grabbing coffee, hitting the gym, or dining out.

👉 Contact Us to learn how DOOH can keep your brand visible in the moments that matter.

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