EVENT TARGETING
How a radio station used CTV and Display with geofencing to drive traffic to their Home & Garden Show.
Client Overview
The Home & Garden Show wanted to attract homeowners actively planning remodeling, renovation, and outdoor living projects. With attendees spread across Northwest Wyoming, the goal was to increase awareness of the event and connect qualified consumers with local businesses exhibiting at the show.
Objective
Increase attendance among homeowners with upcoming home improvement projects.
Reach consumers actively researching remodeling, landscaping, roofing, and outdoor living solutions.
Drive measurable engagement and in-person visits through a targeted digital strategy.
Solution
In-House Digital launched a comprehensive omnichannel campaign combining:
Connected TV (CTV) Advertising
Delivered premium streaming video ads to homeowners across Northwest Wyoming through smart TVs and connected devices.
Omnichannel Retargeting
Consumers who viewed the CTV ads were retargeted across websites and mobile apps with display advertising, reinforcing event messaging and increasing recall.
Geo-Fencing & Lookback Audiences
Captured audiences who had recently visited home improvement retailers such as Ace Hardware, Tractor Supply, Bomgaars, Murdoch's Ranch & Home Supply, and Blodorn's. These consumers were then retargeted with CTV and display ads during the 30 days leading up to the event.
Advanced Audience Targeting
Focused on homeowners ages 30–70, middle-to-upper-income households, recent home buyers, DIY enthusiasts, and consumers interested in home improvement and outdoor living projects.
Results
310 Verified Foot Traffic Conversions
The campaign successfully drove measurable visits from qualified households to the event.
114 Display Clicks
Generated engagement from homeowners actively interested in learning more about the show and participating vendors.
Display Performance Exceeded Industry Benchmarks
March CTR: 0.58%
April CTR: 0.12%
Industry Benchmark: 0.08%
Exceptional CTV Engagement
March Video Completion Rate: 97.8%
April Video Completion Rate: 98.3%
Industry Benchmark: 93.3%
These results demonstrate that viewers not only saw the message but watched it nearly to completion, maximizing awareness and event recall.
Takeaway
By combining premium streaming television, location-based audience targeting, and omnichannel retargeting, the Home & Garden Show successfully reached homeowners who were actively planning projects and shopping for home improvement solutions. The campaign generated strong engagement, measurable foot traffic, and connected local vendors with highly qualified consumers throughout Northwest Wyoming.
Ready to drive attendance, foot traffic, or leads for your next event? Contact In-House Digital to learn how precision audience targeting can help you reach the right people at the right time.